A Wix migration discards more than the current visual design. Page layouts must usually be recreated. Content and products may be exportable or reusable in parts, but URL structures, metadata, forms, submissions, bookings, contacts, automations, member accounts, store data, analytics events and app behavior require individual mapping. Some historical or operational data may not have an equivalent destination field.
Inventory every public URL and collect a crawl before rebuilding. Export the data each Wix product permits, preserve original images and copy, document DNS, domain ownership, email, pixels, consent tools and third-party credentials, and list all automated messages. Build redirects for changed URLs and retain title, description, headings, canonicals and locale relationships where appropriate. Test forms, booking, checkout and account flows with real edge cases.
SEO visibility can often be preserved when content, URLs, redirects, internal links and technical signals are handled carefully, but no migration carries a ranking guarantee. Monitor crawl errors, indexation, analytics and conversions after launch. Keep the Wix site and rollback path available until the destination passes acceptance testing.