Overview
Shopify is a commerce-first hosted platform. On August 14, 2026, its US pricing page listed Basic at $29/month, Grow at $79/month, and Advanced at $299/month when billed yearly; monthly billing was higher. Payment availability, card rates, transaction fees, taxes, and prices vary by country. Hosting and TLS/SSL are included.
Best For
Merchants whose primary website job is managing products, checkout, orders, inventory, channels, and retail growth.
Key Benefits
Commerce-focused checkout and catalog; managed hosting; unlimited products on current core plans; app ecosystem; multichannel and POS direction; global selling tools by plan and region.
Limitations
Often excessive for a brochure or portfolio; apps, payment processing, POS, themes, and transaction economics can raise total cost; content/design freedom differs from a general website builder.
Editorial Summary
Choose Shopify over Wix when ecommerce has become the operating center of the business, not merely one feature on a broader website.
Last reviewed: